In the ever-changing landscape of start-up companies, having a Principal Marketing Policeman (CMO) can make all the difference. A competent CMO brings very useful knowledge to the table, from specifying the company's identification to driving consistent growth. We will look at the relevance of a CMO in a start-up, including their duty, advantages,
Understanding today’s Buyer’s Journey is Crucial to Winning in Marketing for B2B - Mark Donnigan Interview Virtual CMO
B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.However, B2B marketers can serve